Moving A Photographic Business

As if it’s not tough enough starting a professional photography business, try moving one!

That’s exactly what Gemma Lovett-Hume did early in 2015.

Why Did You Move Your Business?

Husband David is very supportive – well, anything to get “that” picture!

So, I asked Gemma what it was like. She had been established in Northumberland for a good number of years. She was well known on the luxury wedding circuit in the area and got most of her business via referral.

So, in late 2014 a decision that might seem strange was taken…to up sticks and move to the Oxfordshire countryside.

So, why then Gemma?

“Well, if I’m honest, I wanted somewhere that was a bit more welcoming to take wedding pictures”, she smiles.

Her warmth and very left field sense of humour shine through.

“It was all a bit ” ecky thump” up there”, she laughs.

More Opportunity

“Seriously though, I’d started to move into doing destination shoots and being in Northumberland just wasn’t conducive to to where I was going with my business. There were also far better opportunities for David (her husband) in and around Oxford. So, we made what was quite a tough decision and moved”.

I can see that destination wedding photography is better served in the South East, but what about the incredible referral base for home weddings that you had built up in the North East?

“Yes, interesting point that”!

Big Decision

“I knew I was giving a lot away, David and I discussed this at length. We obviously took into account the increased opportunity for him in going South as well. However, most of my other “high end” (she makes a la-de-dah gesture) photographer friends were in the South and, when one of us books a big wedding we do joint shoots. So, I knew I would be kept busy to at least a fair degree”.

Would that hav e been enough busines though?

Mansion Photographic Shoots

“Absolutely not, but the destination wedding photography side of the business was building well and I hired an SEO expert to get me ranked in Google for the more local keywords. I did my first wedding shoot at Blenheim Palace last week. How amazingly cool is that place? I absolutely loved it”.

The entusiasm pours out of her.I comment how good it is to see someone who clearly loves what they do.

“Wouldn’t do it otherwise” comes the curt reply as she flutters her eyelids!

“I do absolutely love taking pictures, though. It’s been my life and I wouldn’t have been as happy doing something else. I just adore it when I get that perfect shot”.

The Perfect Picture

What is the perfect shot?

She laughs out loud, “There are so many different things that can make a shot perfect. Sure there is the light, the angle, the settings on the camera, but putting all that aside, for me, it is the emotion. If I capture that nano second where the picture says it all Ive done my job”.

But what about the fact that wedding photos are supposed to be a memento of the big day?

“Oh, absolutely, and the bride and groom want to remember who was there and see Aunt Nelly with Uncle Brian and Mum and Dad similing proudly. They want to remember the friends that shared their wedding day with them. But, if you ask a newly wed couple what’s their favourite picture….it willbe the one with the true love in the eyes, the one where they are caught unawares sharing an intimate moment, or laughing together. Those are the pictures that end up on the mantle piece and as screen savers and profile images onĀ  Facebook”, she smiles again…

…”yes I know social media”!

So, when all is said and done, you enjoy what you do?

“Indeed, I couldn’t think of anything better than being a wedding photographer in Oxford“.

Gemma- thank you for your time and insignts.

You can find Gemma’s website with great examples of her work at Gemma Lovett Hume Photography


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